Simplisafe

I thought it was a genius security system for a low cost.
Simplisafe offers a high level,of security for a lower cost and you can do it yourself.
I think their approach is different from other home security companies as you can install it yourself and save money because you don't need a service installer.
I think the founders of simplisafe wanted another option for consumers that was a good value and a great security system.
I think they value a good deal for the consumer
I think they value convenience to the consumer
I think they value ease of use to the consumer
That makes me feel like the care about my security and have made a good product to do that.
2.
Honest
Straight forward
Fair
I find it appealing beacause it makes it clear what I am getting and no slick sales stuff.
This person ifbthey came to life would work as a fireman his hobbies would be watching sports and where they live would be a nice neighborhood in the suburbs.  He lives with his wife and children and animals. He would be casual and conservative and his behavior would be a la abiding citizen.
The picture I would upload is andy Griffith because he is a good neighbor and watches over the town.
He would hang out with kraft macaroni and cheese because their both good and easy to use.